Home > Blog > Cosmetic Packaging Dimensions for Beauty Brands

Cosmetic Packaging Dimensions for Beauty Brands

July 30, 2026

Cosmetic packaging dimensions for beauty brands: sizes for jars, tubes, bottles, palettes. Sample kits plus print and finish tips for luxury feel. At Discount Box Printing, we make custom packaging boxes to any size, factory-direct across the United States. This guide covers sizes, tips. Cost points so you pick right the first time.

Cosmetic carton sizes matched to jar, tube, and bottle SKUs.

What sizes are used for cosmetic packaging?

Cosmetic packaging dimensions include 2.5 × 2.5 × 3 in for 1.7 oz jars, 2 × 1.5 × 6.5 in for 4 oz tubes, 3 × 3 × 6 in for 8 oz pumps. 7 × 5 × 1 in for palettes. At Discount Box Printing we make any size factory-direct from $0.10 per unit. Beat any box quote.

1.7 oz jar: 2.5 × 2.5 × 3 in
4 oz tube: 2 × 1.5 × 6.5 in
8 oz pump: 3 × 3 × 6 in
Serum bottle: 1.5 × 1.5 × 4 in
Eye palette: 7 × 5 × 1 in
Sample kit: 6 × 4 × 2 in
Stock: 18–24 pt SBS with soft-touch
Style: reverse tuck or magnetic close

Why Cosmetic Sizes Matter for Brand Feel

Cosmetic cartons signal price bracket before the buyer reads a word. A snug carton with a heavy paper feel says top. A loose or thin carton says budget. Every dimension needs to fit the jar or tube with no rattle and no wasted air.

top Jar and Cream Carton Sizes

A 2.5 × 2.5 × 3 tuck-end fits a 1.7 oz cream jar. A 3 × 3 × 3 fits a 2 oz jar. A 3.5 × 3.5 × 3 fits a 4 oz jar. Add a paper insert so the jar sits centered with no side play. Browse our custom cosmetic boxes range.

Tube and Squeeze Bottle Carton Sizes

A 2 × 1.5 × 6.5 tall tuck fits a 4 oz tube. A 2.5 × 2 × 8 fits a 6 oz tube. A 1.5 × 1.5 × 4 fits a serum bottle. Match the carton opening to the tube neck plus 1/8 in each side. See our custom lipstick boxes for slim tuck styles.

Palette and Compact Sizes

Eye palettes are wide and flat. A 7 × 5 × 1 fits a 12-pan palette. A 5 × 3 × 1 fits a smaller 6-pan quad. A 3 × 3 × 0.5 fits a single compact. Magnetic-close cartons pair well with palette hinges for top feel.

Sample Kit and Multi-item Sizes

A 6 × 4 × 2 fits a 3-piece deluxe sample set. An 8 × 6 × 2 fits a 5-piece kit. A 10 × 8 × 3 fits a full skincare gift box. Use paper dividers so each sample sits in its own well.

Print, Finish, and Cosmetic rules

Reserve a panel for INCI, batch code. The PAO symbol on a side or back face. Add a 1/8 in bleed for print. Common finishes are matte, gloss, soft-touch, and foil-stamped brand marks. See the FDA cosmetic labeling page for full label rules.

Common Cosmetic Sizing Mistakes

Over-sizing the carton and losing that top snug feel. Skipping the paper insert and letting the jar rattle. Missing the INCI panel and needing a re-print. Under-rating the stock weight and getting a flimsy hand feel that hurts brand perception.

Sizes & Dimensions Chart

Cosmetic carton sizes matched to jar, tube, bottle, and palette SKUs.

Use case	top Size (L × W × H)	Best Fit
1.7 oz cream jar	2.5 × 2.5 × 3 in	Reverse tuck-end
2 oz cream jar	3 × 3 × 3 in	Reverse tuck-end
4 oz cream jar	3.5 × 3.5 × 3 in	Reverse tuck-end
4 oz tube	2 × 1.5 × 6.5 in	Tall tuck-end
Serum bottle (30 ml)	1.5 × 1.5 × 4 in	Tall tuck-end
Eye palette (12-pan)	7 × 5 × 1 in	Flat magnetic close
Deluxe sample set	6 × 4 × 2 in	Two-piece mailer

Wholesale Cost and Ordering

Custom sizes cost the same as stock sizes in bulk. So there is no reason to force an item into a poor fit. We make the boxes ourselves. Means no reseller markup and no setup fee. Low MOQs let you test a size before you scale. Send a rival quote through Beat My Quote and we will try to come in lower.

Request a free quote. Share the size, the style, the print, and the count.
Get a free proof. Our team preps a dieline and a 3D mockup at no cost.
Approve and we print. We build factory-direct after sign-off.
Free US delivery. Your boxes ship to your door in 10 to 12 days.

Explore More

Retail Packaging Size Guide — shelf sizes.
Rigid Box Dimensions — luxury sizes.
item Packaging Dimensions — beginner guide.
top Packaging Box Dimensions — by field.
Shop Custom Cosmetic Boxes — soft-touch, foil, low MOQ.

Frequently Asked Questions

What size box do I need for a 1.7 oz jar?

A 2.5 by 2.5 by 3 inch reverse tuck-end carton fits a standard 1.7 oz cream jar. Add a paper insert so the jar sits centered with no side play. That gives the snug premium feel buyers expect at the cosmetic price point.

How do I size a carton for a tube?

Measure the tube diameter plus 1/8 inch each side for the carton opening. Measure the capped tube height plus 1/4 inch for the box height. So a 1 by 5 inch tube fits a 1.25 by 1.25 by 5.5 tall tuck carton.

What stock is best for cosmetic packaging?

18 pt SBS is the light cosmetic standard. 24 pt gives a premium tactile pull. Both take soft-touch, matte, gloss, and foil stamping well. Kraft brown at 18 to 24 pt suits clean-beauty brands.

Where do I put INCI on a cosmetic box?

Reserve a full panel for INCI ingredients on a side or back face, never the hero art face. Add the PAO symbol, batch code, and net weight nearby. FDA cosmetic labeling rules apply for all US-sold products.

What finish gives the most premium feel?

Soft-touch coating gives the most premium tactile feel. Pair it with a foil-stamped brand mark and a matte carton stock for the full luxury look. Gloss reads bolder but less refined for cosmetic goods.

Can I get low MOQ cosmetic boxes?

Yes. Our MOQ is 100 pieces with no setup fee. That lets you test a size or a finish at low risk before scaling to full monthly volume. Low MOQ also helps run multiple SKU sizes across a growing line.